· Creative Studio v0.1 · Internal

Internal · Creative Studio

Be different. See different.

Instant tint and color-changing glasses. Chamelo is leading a new era of smart eyewear — direct, on-demand control over light, color, and state. This is the internal home for the brand system and every campaign built on top of it.

Brand system Campaigns →
  • TIMEBest Invention
  • 4.7★9,200+ reviews
  • 100K+customers
  • 30-dayguarantee

01 · Brand

We don't sell sunglasses.
We sell control.

Over light. Over environment. Over how you see the world. Chamelo pioneered the tint-adjustable and color-changing lens category. Smart eyewear with direct, on-demand control — manually, automatically, or via app.

Innovation

We push the boundaries of eyewear technology. Smart, adaptive products that enhance daily life.

Style & Versatility

Sophisticated design meets versatility. Effortlessly stylish in any setting.

Personalization

Every pair designed to fit your lifestyle. The lens choice is your choice.

Community

A sense of belonging. Customer feedback drives the product roadmap.

02 · Voice

Confident. Fun.
Passionate. Real.

Short declarative triples. Benefit-first phrasing. Same energy as Stephon Marbury. Pulled from brand-brain/02_voice-guide.md.

Triples

Four colors. One tap. Instant calm.

Tint Control. Audio. Knicks.

Run light. Hear everything.

Benefit-first

Adjust lens tint in 0.1 seconds.

Your mood, rendered in color.

From city chaos to instant calm.

03 · Products

Two technologies.
Your call.

Eclipse™ is tint-changing — slide from clear to dark in 0.1 seconds, on demand. Prismatic™ is color-changing — tap through four vivid lens colors and shift your mood with them. Both give you direct control. Neither waits for the sun to decide.

Aura color-changing sunglasses

Aura · Prismatic · Prismatic™

Your mood, rendered in color.

Mood-changing eyewear. The world's first touch-controlled color-changing sunglasses. TIME Magazine Best Invention. Calm (Crystal · Indigo · Ruby · Violet) or Energy (Clear · Yellow · Pink · Orange). $385 · Audio $485.

Hero · Four-color tap · best paid performer

Music Shield Gen 2 sport sunglasses

Music Shield Gen 2 · Sport · Eclipse™

Run light. Hear everything.

Tint-adjustable sport sunglasses with open-ear audio. Slide from bright to blackout in 0.1 seconds. Built for miles, not couch time. $199 (MSRP $299).

Hero · Tint slider · audio supports · 9 NBA Team Editions

Lion City premium lifestyle sunglasses

Lion City · Lifestyle · Touch tint · audio

Italian acetate. Japanese lens.

Premium square frame with touch tint and open-ear audio. Anchor of the Tortoise Trio collection. Available with Rx — the world's first electronic tint-changing prescription sunglasses. $349.

Hero · Premium acetate · dual touch · Rx-available

Aroza ski goggles with electronic tint control

Aroza · Sport · Eclipse™

Three tints. One button. The mountain.

Next-gen goggles with instant electronic tint control. The first Chamelo product to bring Eclipse to a goggle form factor. $349.

Hero · Goggle form · 3 tint levels · year-round retail

04 · Campaigns

Every campaign
lives as a page.

New campaigns spin up from the brand system in this repo — brand intel, script, casting, storyboard, video, statics.

Active · 2026

Aura · Compliments hook

UGC creative built around the "wait — are those changing color?" real-life reaction. Best paid performer. Fashion-channel budget, not sport-tech.

In rotation

June · 2026

NBA Team Editions · 8-team drop

Spurs · Celtics · Lakers · Warriors · Suns · Heat · Bulls · Thunder. Pre-sale active, ships end of June. Knicks already live with Marbury.

Pre-sale · NBA license rules apply

Active · 2026

Tortoise Trio · Italian acetate

Lion City + Infinity + Zurix in a shared tortoise colorway moment. "Italian acetate. Japanese lens technology." Zurix carries the women's-market expansion.

Pushing

Q3 · 2026

Music Shield Gen 2 · UGC pipeline test

First 30s UGC spot built end-to-end in Claude Code. 16 Meta statics across the funnel. Truck-driver and indoor/outdoor-worker angles to test.

Pending Step 01

05 · System

Source files
and guardrails.

The brand brain, the generation pipeline, and the rules every AI asset must pass before it ships.

Brand Brain

  • 01_brand-overview.md
  • 02_voice-guide.md
  • 03-product-specs-index.md + 6 product files
  • 04-consumer-language.md
  • 05-use-case-messaging.md
  • chamelo-branding.json

Pipeline

  • Claude Code · orchestration
  • Higgsfield · image + video
  • GPT Image 2 · stills
  • Kling 3.0 · image-to-video

AI Content Rules

  • Soul ID required for any human likeness
  • No AI voices in paid ads
  • Meta AI Content Label on every spot
  • Bar: indistinguishable from production